How do I begin to describe Wowch?? It all started with a vision. A vision of two beautifully collaged heat transfers (mostly involving cats) on tshirts. Some cats were driving a Ferrari, some cats were in a bikini contest, some were having a psychedelic journey. But they were always ALWAYS having a good time. Since 2003, Max Cattaneo, the man behind the curtain (which leads to his living room btw), has been making "dumb shirts for smart people". Cuz we all need a little humor in our life, right?
After his success with tshirts really took off, he decided to move into other arenas. He started making leggings with dogs on the knees and cut off shorts with eye on the butts (which we sell, see above). Naturally, he then progressed into making kids tees and rompers. The perfect burgeoning customer. Start em young you know?
What else can I say about Max. Hmmmm. He used to have a badass radio show on EVR before it closed down called Pizza Party. He plays on a softball team in Brooklyn called Jazz Brunch. He once gave me a dog-shaped firework for my birthday and we set it off inside a bar resulting in us getting kicked out. We threw a karaoke party inside a loft with a gong as an accessory to tell people when they sucked. He loves a good air horn. He once wrestled a bear and lived. He was an extra on the movie Air Bud. Some of these are lies. Some are truth. You be the judge.
Let's get acquainted with some of his classic tshirts before we move onto the kids stuff. Check it out...
and now for their kids stuff, all these designs we sell in the store!
Come in and discover the greatness that is Wowch today!!!!