I have a very strong connection to Australia. There are so many amazing and talented people doing things there and I've always looked to them to see what's on the horizon (as they are always ahead of the curve). I came across these amazing bags and knew I had to bring them into the store. The athletic influence on fashion has been very strong over the last few years and it continues to grow. WITU uses neoprene fabrics to construct a collection of forward thinking bags that are both fashionable and functional.
The designers, Elise Wilken and Natalie Turnball (their moniker comes from a hybrid of their surnames), met while working the door at a Melbourne punk club. Their mutual love for green smoothies and all things rad formed a friendship and a budding new business. They wanted to create the perfect every day tote. One that was nonchalant, robust, and had the optimum arm strap length. This tote turned into a whole collection of neoprene goodies.
Nature seems to complement these bags well. Their structured shape and synthetic fabric contradict this but it's also perfect for the outdoor environment because they can withstand some abuse whether it's from the weather or constant use. Adding directional forms to this fabric only make them more awesome.
So come join team WITU with me! Check out the different styles in the shop!